Commercial Success
To produce and make my work into a successful marketable product as a character/storyboard artist; the best way I can approach this is through advertising and social media content.
For the next few weeks, I am currently focused on creating storyboards from books, light novels, music, podcasts and audiobooks as practice for my visual approach described by text or verbal communication. Now this is not something I intend to do for my final project, but if I utilise the storyboards I create from an existing piece of media or story; there will already be an audience or more specifically a fanbase for it. If I were to post it onto social media platforms and have tags under the content, it will eventually reach the targeted fans.
Now this is not appropriate, especially if it’s for marketing purposes which I may essentially want to make money off of from the revenue. There is copyright and I can not take money off of the original creators if I want a lawsuit, that is a huge no-go in the animation industry. No one likes to steal credit from someone else, especially as an artist who puts their heart and soul into their work.
Moving on, if I am to create an original piece of media; I will go through the steps I would personally use to advertise my content. As a storyboard artist, my role is the perfect way to show my work in progress online and I would use industry platforms to do so. Now, I’ve borne witness to a few studios on social media platforms (Larian and Square Enix as an example), engaging with their audience by keeping them updated on their production and involving themselves with current trends. A lot of this comes from fanart or memes; as it has been for a long time, and although it’s not a professional way to approach this if I were to do it, it’s a very effective way to have your work be noticed. Brands producing animation content usually aim to turn customers or followers into fans (Silveira, 2022). This is all before the studio’s pre-launch of their product as well, so the audience is building up overtime to get everyone excited for the launch date.
I’m not a big studio, so I need to work from the ground up and be constantly aware of the current trends. I would honestly start on Art Station, showing my WIPs and using tags that are relevant to the work I am creating. It’s not a bad way to do this! So far it has worked for me, if I am looking at certain tags through art station; I am bound to find an artist whose content I like. It doesn’t just have to be Art Station, but it is a nice way to get feedback from other artists. The two applications to share your art onto these days are Instagram and especially Twitter, we now have the option to create stories and reels.
My goal by the end of this trimester is to create an animatic and upload it onto Youtube as my platform. Again I will utilise the tagging system which is relevant to my project and hope it reaches the targeted viewers’ algorithm. Basically every animation promotes their work through a trailer, my best course of action would be to use the same platforms as these studios to showcase my work. After uploading my animatic, I will spread the content as far as I can and make reels and stories on instagram and twitter as supporting platforms to generate more awareness. Obviously if I were a bigger studio with a decent budget, I would be able to have marketing campaigns where I could broadcast my work on television for example. (Screenskills, n.d.). Overall, this is the roundabout way I would take my project and make it into a marketable and successful product. This applying the same way for my team production on Environmental Storytelling.
Comments
Post a Comment