Blog Post #2 Making the Yagan project into a commercial product.

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Yagan Tower Visual Inspiration
Artist: Devin Elle Kurtz

Decades ago, animation was used as a form of escapism and became the world's preferred distraction (Sito, 2006). Although it can still be used as escapism, it's not so much of a distraction and utilised through many areas of entertainment. We're focusing on making our Yagan Tower project a commercial product, there are a few steps to follow which I'll dive straight into.

Firstly, before going knees deep into the project, it is important to know who our target audience is. We'll need to think about the age demographic and who our piece of media is trying to convey to. Our Yagan project is inspired by the artist Devin Elle Kurtz with the main visual example above of how we'd like our project to appear. The narrative for this peace of media is about adolescence; the coming of age and the developing relationships through time, whether it is with other characters or the wider world. As we are going for a Disney-esque visual style, (which could potentially change as the weeks go on). We are aiming for an age demographic of pre-teens to young adults, as it's an audience that will be able to relate the most to the narrative. 

I've already touched on our visual style, so that is another step towards creating this into a commercial product. I found an amazing step-by-step guide to the animation marketing process that Gamble clarifies right here:

1. Debrief and Reference Material Review (our pitch to Zeppo)

2. Voiceover Script and Edits (a written narrative for our project)

3. Pencil Sketch Storyboard and Edits (storyboarding and animatics)

4. Voiceover and Music Alternate Samples and Selection (interdisciplinary sound design)

5. Digital Render of Approved Pencil Sketch Storyboard and Edits (once feedback is given for the screentest and approved by Zeppo)

6. Key Animation Sequence and Edits (inbetweening, line cleanup, colour, and more screentesting)

7. Full Animation Sequence and Voiceover and Music Syncing and Edits (final review and adjustments)

8. Delivery of Final Animation in Required Format(s) (showcasing!!)

(Gamble, 2016).

I'm glad a came across this, as it ties in well with the timeline created for this project. What better way to receive feedback through our peers and Zeppo on a continuous basis. If we want to improve the quality of our animation as a commercial product, this is exactly the time to do so. Time to jump into actually marketing the animation, and we have our number one source right here; the Yagan Tower. There are other ways that we can go about this, such as clients and agencies, social media, and posters as a few examples (Gamble, 2016). We are working in the exact environment we need to to turn our Yagan project into a commercial product, and will always need to take into account the people we are creating this for. End-user content such as blogs and websites is another great way to do this, which is why we're here!


References:

(2022, January 5). The Benefits of Animation for Marketing [Review of The Benefits of Animation for Marketing]. Youtube; Incite Video. www.youtube.com/watch?v=LmNU-wh0aRg

Gamble, S. (2016). Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers. Wiley.

Levy, D. B. (2006). Your career in animation : how to survive and thrive. Allworth Press.

Sito, T. (2006). Drawing the line : the untold story of the animation unions from bosko to bart simpson. University Press of Kentucky.

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